American Forces Travel℠ is a new Morale, Welfare and Recreation (MWR) program arising out of a joint service initiative combining the efforts of each of the five branches of service (Army, Marine Corps, Navy, Air Force and Coast Guard) and the Office of the Deputy Assistant Secretary of Defense for Military Community & Family Policy.
Because the Internet is now the most popular way to research and book travel, the branches of Service chose to evolve their travel offering. The Services have contracted with a world leader in travel, Priceline®, to deliver high value travel benefits to the U.S. military community. American Forces Travel℠ is transforming the way MWR provides online leisure services to our Service members and families, empowering them to revitalize, reconnect, be well, and most importantly, be mission-ready. In addition to dramatically enhancing quality of life for the military community, American Forces Travel℠ will inject critical revenue into MWR programs by providing commissions from every booking made.
Awarding the no-cost contract to Priceline® is a major milestone for the Services and a testament to their collaborative and transformative efforts. While there are many for-profit online leisure travel offerings marketing to the military today, American Forces Travel is the only official joint services MWR leisure travel website.